Having experimented with different complete dog foods for our dogs Marshal and Jasmine and often feeling disappointed with the results (and the price!) we thought it’s high time to create our own with the help of nutritionalists and vets. We have always been extremely interested in nutrition and believe that our four legged friends have the right to as high a standard of food as we do. We were determined to create a dog food that was healthy, tasty and full of goodness.
We know many humans and dogs can be allergic to certain ingredients so we made the food hypoallergenic and gluten free (apart from the vitality Muesli that contains more carbohydrates). We wanted to make it truly balanced using the best quality natural, wholesome ingredients that would provide all the proteins, carbohydrates, fats, vitamins and minerals that the dogs required to keep them in tip top condition. We insisted on human grade meat and fish, and wanted nothing in the food that we would not eat ourselves!
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